Best Car Adverts of All Time

Best Car Adverts of All Time

Some of the greatest car ads and commercials of the last 50 years

 

Print, digital and TV adverts that sell

The car manufacturers advertising battle commenced during the 1950’s and 60’s and has since become an entertaining business for the public. From early print copy ads to the digital excellence of TV and online video commercials, manufacturers like Audi, BMW, VW, Mini and Honda have all had their turns at creating ‘live in the memory’ ads that amuse us, compel us and ultimately move us to buy their cars.

I’ve put together a small collection of the best car adverts of all time. Take a look at traditional, well-crafted print ads from the 1960’s right up to technical genius TV car commercials that I’ve combined into one five-minute video for your enjoyment.

In their own right, these advertisements score high, so they are in no particular order.

#1 – Daihatsu ‘Preferable to a Lamborghini?’

Daihatsu people carrier car advert

Source Daihatsu

Daihatsu uses a clever play on words to attract their core markets, 28-40-year-old men.

#2 – Ford Reports Some Sad News

mark 1 Ford Escort

Source Ford

How can they use the beautiful MK 1 Ford Escort as a Police car?

#3 – Jaguar Eats BMW for Breakfast

Jaguar tell us how they are superior to BMW

Source Jaguar

A clever use of food to depict the logo of BMW as fodder for the animal engine of Jaguar.

#4 – BMW Get Their Own Back on Jag

ad depicting that BMW are superior to Jaguar

Source BMW
This Jaguar does a 180.

#5 – Yes, the VW Beetle Has Its Limitations

classic VW Beetle print ad with basketball player

Source Volkswagen

Reverse psychology as VW demonstrates that the classic VW Beetle won’t suit everyone. Luckily for them, most of us aren’t 7ft tall basketball players. But they probably knew that, didn’t they?

#6 – Volkswagen Introduce Rear Parking Sensors!

vw-hedgehog-ad-for-rear-parking-sensors

Source Volkswagen

This intelligent ad suggests that bumping your VW into another car when parking would be a fatal mistake and one that they can help you avoid. The ad tells us a VW is as valuable as life itself. Sadly not.

#7 – Triumph Dolomite’s are Fast

classic Dolomite print ad image

Source Retro-Motoring

This messaging in this ad is a Triumph and appeals to any speed hungry male aged from fifteen to fifty.

#8 – Classic Mini’s are Small, Fast and Not For the Faint Hearted

classic mini print ad about speed and fun

Source Mini

The classic Mini is my all time favourite car so I had to include at least one of their timeless ads.

#9 – Controversy From Land Rover Range Rover

controversial print and bill board ad from Land Rover

Source Land Rover

This print ad kicked up quite a fuss and drew a lot of additional attention to Range Rover who are currently enjoying record sales and profits. Not bad.

#10 – Fiat Use Economy to Sell the Strada

Fiat car economy print copy advert

Source Fiat

During the 1980’s this Fiat car ad was hugely successful and helped promote Fiat further into the mainstream marketplace.

#11 – Porsche and Manhood

if you've got a small penis you need a Porsche 911 copy print ad

Source Porsche

One of the best car adverts of all time. Here, Porsche tap into the psychology of men using subtle humour and direct language. The Porsche 911 was already iconic but this print copy ad helped solidify its position as a leading Sports Car.

If the best print car adverts aren’t enough to quench your thirst check out my mash of four great TV car advertisements from the last 20 years.

 

If you have your own favourites feel free to send them to me and I’ll publish here. If you loved this article please hit the share button.

Marcus,
The Used Car Guy

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Drinking and Driving. Know Your Limits.

Drinking and Driving. Know Your Limits.

Marcus Rockey

Marcus Rockey

The Used Car Guy

Authored by Marcus Rockey, The Used Car Guy is a UK automotive blog for motorists that are buying or selling a used car. Free guidance, advice and information born through 26 years of direct experience in the used car industry.

UCG has been voted in the top 10 UK automotive blogs for 2016 and 2017.

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Driving your car after a night on the razzle

Letting your hair down without breaking the law

By now, we are all very familiar with the dangers associated with drink-driving. We can have a great night out, get a taxi home and sleep off most of the alcohol in our system. But, while we know we must never drink and drive, many motorists are unsure of when it’s safe to drive after a night of boozing.

Surprisingly, many drivers still don’t know that drink from the night before can easily lead to being over the legal limit the following morning, even after a sleep for six hours or more… Brake, the road safe charity, found that one out of five motorists confesses to driving the morning after a night of heavy drinking.

alcoholic driving and safe legal limits

Dr. Paul Wallace, Drinkaware’s Chief Medical Adviser, reports that how much alcohol is in your system is dependent on three factors:

  • How much alcohol you have consumed
  • How long it took you to consume the alcohol
  • How long it takes your body to eliminate it

Breaking Down Alcohol – How long does it take your body?

While everyone’s body differs slightly, the general rule is that for every unit you drink, it takes about 60 minutes for your body to break it down. However, this can vary depending on your gender, weight, age, metabolism, what type of alcohol you were drinking, how much food you have had to eat, and whether you are taking medicine, as well as the type of medicine.

The Truth about Drinking Coffee and Water to Sober Up

Although you may have heard that drinking lots of coffee will help sober you up, this is NOT true. Neither will drinking cup after cup of water or eating a huge meal. While rehydrating yourself is a good thing, it takes time for alcohol to leave your body.

When is it safe to get behind the wheel again, after drinking?

There’s no definite answer, but there is a rough guide you can follow. If you drink a large glass of wine (250ml/ 3 units), you should wait around 3 hours before getting behind the wheel. If you have consumed a weak pint of cider, lager, or beer (3.6%- though very few drinks are this week anymore), it will take around 2 hours for your body to breakdown the alcohol. If you drink a higher-strength (5.2%) cider, lager, or beer, you’ll need to wait around 3 hours for your body to breakdown the alcohol in your system.

Understanding the units in an alcoholic drink

While there is some confusion about this, the NHS reports there is approximately:

  • One single measure of spirits – 1 unit
  • One pint of lager, beer or cider, low strength (3.6%) – 2 units
  • 175ml glass of wine of average strength (12%) – 2.1 units
  • One pint of lager, beer or cider, high strength (5.2%) – 3 units
  • 250ml glass of wine of average strength (12%) – 3 units

A Look at the UK’s Legal Driving Limits

In England, Wales, and Northern Ireland, the drink drive limit is:

  • Micrograms per 100 millilitres of breath: 35
  • Milligrammes per 100 millilitres of blood: 80
  • Milligrammes per 100 millilitres of urine: 107

It’s impossible to determine how much alcohol you can consume whilst remaining within the legal limit to drive. To ensure you are safe to drive, it is recommended that you keep tabs on what you’ve been drinking and wait until your body has had plenty of time to break it down.

Marcus,
The Used Car Guy

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10 Ways to Make Money Using Your Car

10 Ways to Make Money Using Your Car

Contributor article from James Ruhle at Webris.com

Submitted 17th December 2016

Category: Blog

10 Surprising Ways to Make Money Using Your Car.

 
No matter where you live or what kind of car you have, there are quite a few ways you could be making money that doesn’t involve a regular job. With these options, you can make a little part-time income or a decent full-time paycheck.

BMW 7 Series image The Used Car Guy

Rent it Out

Have a car that you don’t drive very often? You could rent it out for a few days a week. For example, when you rent your car with Hyrecar, drivers for services like Uber and Lyft rent cars to drive.

Give Rides

If you would rather use your car to give rides yourself, Uber and Lyft make it easy to sign up and start. While Lyft is only available in 7 countries, Uber is available in 80 and counting.

Make Deliveries and Run Errands

Whether you have a van or not it’s possible to take on small delivery work. You could offer a package or food transport service or help get someone’s pet to the groomer and back. Some online services, like Nimber, will help you find a delivery on a route you’re going to use anyway.

Give Driving Lessons

Have you been driving for a few years? Are you good with people? Can you keep calm and stick to the rules? The flexible life of a driving instructor might be perfect for you. Before you begin, you’ll have to qualify, and the tests aren’t easy. This method can also take up to a year before you start earning.

Help Someone Move

Similar to making deliveries, offering your services as a mover will let you take full advantage of a larger vehicle and as much physical strength as you have. Though, you may want to specialize in moving from apartment to apartment or smaller households, depending on the size of your vehicle.

Get Paid to Advertise

You’ve probably seen at least a few cars with advertisements wrapped around them. Allowing your car to be covered in an advertisement is temporary and a way to earn by just driving your car with minimal extra effort. In fact, it would make a great combination with a delivery service or ride-share option. The easiest way to find advertisers is with a website like Use That Space.

Make a Video Tutorial

Are you good at car maintenance and repair? Making a few video tutorials detailing the process could make you some extra cash on a site like YouTube. All you need to do is post a few good videos, and you can get paid from the advertisements played on them.

Set Up a Tour

If you love your local area and would love to share it with the world, Use That Space could be just the business for you. Designing the tour and finding your first customers can take a little time but this small, part-time venture can grow into a rewarding career if you want it to.

Join a Car Boot Sale

Selling your stuff is a tried and true tactic for making a little extra cash. Your success will depend a lot on what you have to sell, the crowd the sale attracts and your bargaining skills. Rather than choosing any old spot, several places online as well as the local newspapers will give a list of larger deals nearby.

Get Kids to School

The daily school run can be a drain on many a parent’s time and energy. By offering to take their children to and from school for them, you can give them a less stressful and rushed day. The more nanny-type qualifications you have, the better, you will do in this role.

Conclusion

With any of these services, you will need to make sure to check with your insurance to make sure everything is covered. Once you’ve done that, you can be out there on the road and earn a steady income in no time.

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What to look for when buying your first second-hand car

What to look for when buying your first second-hand car

This is a contributor post from Dronsfields Independent Mercedes Specialists

Buying your first car is an exciting time, but many first-time car buyers can’t afford to purchase a brand new car. The good news is that there are loads of great second hand cars out there that are perfect for first time buyer. That said, you do need to check for the right things to ensure you’re getting the best deal.

I spoke to the mechanics at Dronsfields, an independent Mercedes specialist, to learn more about the most important things to remember when buying your first second hand car.

 

team image of Dronsfields Mercedes image

 

Check the history of the car

 

When buying a used car, it’s vital that you check the vehicle’s history before parting with your money. The car might look and drive like a dream, but you won’t have it in your possession for long if it’s been stolen.

How do you check the history of a car? There are a wide variety of vehicle search companies that you can use check car history at a reasonable price. You can often get a full comprehensive search done for about £20.

 

Find out its market value

 

You can do this before viewing the vehicle to avoid being overcharged. Second hand car websites, like Autotrader, are your best bet. Check how much the vehicle is being sold for, but take into consideration the car’s age, mileage and any damage (i.e. scuff marks or rust).

If you suspect that a seller is trying to overcharge you, don’t be afraid to tell them. The power is in your hands here, use your haggling skills to negotiate a fairer price. You’d be surprised how much you can knock the price down when you have cash to hand.

 

Arrange viewings for during the day

 

If possible, arrange car viewings during the daytime. It’s harder to see a vehicle in full light during the evening, you may miss a scuff mark or scratch.

TOP TIP: Try to avoid viewing a second hand car in poor weather conditions for the same reason.

 

Always ask to see the car’s service history

 

This is useful to know for two reasons

  1. You will be able to see if the car has had any ongoing issues over the years
  2. You will be able to see how much the seller knows about the car

 

The seller should know the history of the car, they should be able to provide MOT certificates and the car’s service history upon request. If they are unable to provide these documents, or they don’t seem to know much about the car, you might want to question whether they are the actual owner.

 

Take a list of questions with you

 

It can be tricky remembering everything, that’s why it’s important to take a list of questions with you to ask the seller. Some good questions include:

 

  • How long have you owned the car?

  • Why are you selling the car?

  • Has the car ever been damaged or involved in an accident?

  • Are there any issues with the car that you did not show in the photos?

  • When was the car’s last MOT?

  • Have you had any ongoing issues with the car?

 

This list is by no means exhaustive. If there is anything you would like to know that the seller hasn’t included in the advertisement, don’t be afraid to ask. If you don’t get the answer you’re looking for, walk away.

 

Check the mileage

 

Most of the time, car sellers are honest. However, there are times when dishonest sellers may tamper with the car’s mileage to make out that it has been driven less than it actually has.

There is no sure fire way of testing this during your viewing. However, if you are viewing a car that’s 15 years old with just 10,000 miles on the clock, alarm bells should start ringing. If it’s too good to be true, it probably is.

 

Take someone with you

 

If you take someone with you to view the car, you’ll be able to check important features like indicators and brake lights. You’ll also be able to discuss with them what they thought of the car after the viewing – they might have spotted something you didn’t!

 

Check under the foot-well mats

 

Underneath the mats in the foot-well is a great place for rust to hide, so make sure you check under here to avoid costly welding repairs later on.

 

Make sure the electrics work properly

 

There are a variety of features that you need to check on your viewing, that you might not necessarily remember to check during your test drive. These include:

 

  • Air-conditioning

  • Heating

  • Windows & sunroof

  • If the car uses remote central locking, check this works correctly, making sure all openings are secure

 

About Dronsfields

 

Dronsfields is a specialist family-run business offering Mercedes car and van parts, as well as repairs, at highly competitive prices.

Since opening their doors in 1968 the company has grown from strength to strength, now employing over 50 highly qualified staff that work across our various departments. Not only supplying high-quality services to most of the UK, they now also ship and export parts around the world.

The Manchester-based breaking yard sees a high turnover of vehicles but while the company continues to expand and develop, Dronsfields still pride themselves in commitment to quality and family values.

Visit their Facebook page

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0% Poor Credit Car Finance?

0% Poor Credit Car Finance?

Case Study: How I helped a poor credit history car buyer get a 0% interest car loan

 

If you have a bad credit file the information contained below will help you get a cheap, if not free car loan.

 

A friend of mine was forced into a bankruptcy a few years back and he was finding it very difficult obtaining any kind of credit. It wasn’t until he had been discharged from bankruptcy for four years that he was able to obtain any type of car credit.

You may already know that even the best car finance for bad credit lender is expensive and APR interest rates range anywhere from 20% right up to 40%. Compare that to a good credit history of somewhere around 13% APR and we can see just how expensive it is to borrow from a poor credit lender.

The APR (annual percentage rate) is a broad measure to the costs of borrowing money for your new car. APR reflects more than just the interest rate; it includes additional fees incurred through borrowing, such as administration fees. Therefore, the APR is a more effective way of measuring the cost of borrowing as it includes any fees and other costs to lend the money.

 

Example: Good credit history lending
 

Lend amount: £7,500
Period: 48 months
Interest: 13.9% APR
Total cost of credit: £2,173.75
Monthly payment: £201.53
 

Example: Poor credit history lending
 

Lend amount: £7500
Period: 48 months
Interest: 35.2%
Total cost of credit: £5,578.80
Monthly payment: £272.47
 

In this example, borrowing £7,500 over 4 years will cost a poor credit car finance applicant £3,405.05 more than that of a good credit applicant.
 

Although poor credit car lending is expensive I’ve found a tangible way to pay zero interest on the loan amount. This is a genuine statement to which I will prove in the case study below.

 

Case Study Facts

 

With some support a friend (David), bought a VW Tiguan 2.0 TDI Sport with 52,000 miles for £9,489 from a dealer in Berkshire.
He was only able to borrow money from a poor credit lender and in this case he was accepted by Zuto Finance.
 

Here are the details of the agreement:
 

Car price: £9,489
Deposit: £289.00
Total amount of credit: £9,200
Period of loan: 48 months
Interest rate and APR: 36.4%!
Monthly repayments: £342.82
Total cost of credit over 48 months: £7,201.54
 

image of official finance agreement Zuto and Moneybarn
 

Important note: To reduce his monthly payments David has taken his loan over 48 months (4 years) but has decided it’s affordable to make 3 additional monthly payments each year. If he can sustain 15 monthly payments instead of 12 he’s actually going to borrow for 3 years. He wanted to take the 4-year option to help keep his monthly payments down. This is a safeguard in case he fell into financial difficulty in the future and was unable to pay the loan over 3 years. I love this kind of forward thinking flexibility when it comes to borrowing money.

We had already confirmed with Zuto that David was within the rights of his finance agreement to make 3 additional payments every 12 months. This is something you’ll need to confirm with your poor credit lending company before you sign into an agreement. Some may object and charge you for overpayment!)

On the basis that David does repay his car loan over 3 years and not 4, his new total cost of credit will be:
 

£5,401.55 = New total cost of credit over 36 months that immediately saves him £1,799.99 in interest charges
 

“But if he’s paying over 5k in interest how it is 0% and interest-free?”
 

Paying zero interest on a poor credit car loan can be done and if David maintains his agreement he will certainly pay no interest.
 

David needs to meet a little more criterion to get his 0% car loan:
 

1. He must not drive more than 12,000 miles per year (taking the car to a maximum of 88,000 miles once the loan is settled after 3 years.)
2. The car must be kept in reasonable condition throughout and be fit for resell at the end of the loan.
3. The car must be serviced in line with manufacturers guidelines (in this case every 10,000 miles or annually.)
 

Provided David meets the simple criteria I have laid out he will recoup all of the interest he has paid on the loan.

Here’s how…
When accessing any type of car loan it’s incredibly important to buy the type of vehicle that holds its value very well. It’s vital with poor credit lending as the cars final value needs to be of equal value to the amount of interest paid on the poor credit loan.

The cars final valuation upon completion of the agreement will be used to theoretically pay off all of the interest on the car loan. Of course, there will be none as it’s all paid off, but the cars end of agreement valuation represents the amount of interest paid.
 

Contrasting

 

If David had bought a Vauxhall Astra at similar value to that of the VW Tiguan (around £9,000) we can see how much less the car would be worth when the loan was paid off:
 

Vauxhall Astra comparison car
 
car finance car comparision imag
 

Here is a comparative Vauxhall Astra (that is supposed to represent the same car as above but 3 years later) that I found on Autotrader. It is the same make, similar model, has completed around 40,000 miles more, is 3 years older and worth considerably less:
 
further price comparison for poor credit auto finance image
 

Example VW Tiguan similar car to David’s upon loan completion:
 
comparing a VW Tiguan price to a Vauxhall Astra image
 

Notice, the Volkswagen Tiguan is worth so much more money at the point of loan completion. In fact, it’s worth more than double that of the Vauxhall Astra.
 

Because VW didn’t begin manufacturing the Tiguan until 2008 I was unable to find a similar car at an appropriate age. I would need to find one manufactured in 2005 but VW didn’t make the Tiguan until 2008. However, the image above shows just how much a 2008 VW Tiguan is worth that’s covered over 150,000 miles! It’s still being sold for over £6,300. In this example the high mileage supplements the cars age.

 

So, David’s VW Tiguan will easily be worth £5,500 in 3 years’ time provided he has not driven more than 36,000.

The total cost of the poor credit loan is £5,401.55 and the car will be worth around £5,500 once the loan is paid off. If David wants to sell his car in 3 years’ time the sale money would reclaim all of the interest he’d paid on his high interest, poor credit loan! That equals an interest-free loan and a good credit rating now that David has maintained all of his car finance payments.
 

Added Extras

 

There are a number of important features on David’s VW Tiguan thatsupport its valuation. Here’s the cars full description:
 

Volkswagen Tiguan 2.0 TDI Sport
52,000 Miles with a Full Service History & recent cam belt change
Metallic grey/blue
4x4
Sat Nav
Cruise Control
Sports Seats
Bluetooth
17″ VW Sports Alloy wheels
2 Previous owners from new
 

This car holds its value because it’s a VW Tiguan Diesel in a good selling colour. But, it also has some added extras that you don’t always get on this car type at its point of manufacture. The car has a Sports Pack that includes enhanced VW alloy wheels, Sports Seats, Satellite Navigation, Cruise Control and Bluetooth. When it comes to valuation and resell this car is extremely desirable. There will only be a handful of this car type for sale across the UK at any one time. In contrast, there will be plenty of VW Tiguan’s for sale but they will be more standard and lack the desirability factor I am talking about with David’s car.

I used all of my experience to find this car for David and it demonstrates just how important it is to buy a vehicle that holds its value. Here are just a few car types that hold their value wonderfully and will save you thousands of pounds on a poor credit loan.
 

Volkswagen Tiguan
Volkswagen Toureg
Mercedes M Class
Nissan Qashqai
Audi Avant
Honda CRV
Toyota Landcruiser
Mercedes M Class
BMW X5/X6
Land Rovers
Volkswagen Passat Diesel Estates

 

If you can buy one of these vehicles with added extras you stand the best chance of paying off all of your loan interest and could even have some cash left over.
 

If you are planning to move forward with a car loan but are suffering from a bad credit history read my poor credit car financing article for some important information.
 

Marcus
The Used Car Guy

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